Question one
What brings you here?
Choose the concern that matters most right now. You can always reassess later.
Question two
How does a single strand feel?
Roll one hair between your fingers. Barely there, or easy to feel?
Question three
How often do you wash?
This sets the rhythm of your ritual — how often each formula is used.
Last step
Show us your hair.
One photo tells us what three questions cannot — texture, porosity, moisture and scalp condition.
Tap to take or choose a photo
✦Natural light works best — near a window, no flash.
✦Include both roots and ends in the frame.
✦No filters. We need to see your hair as it really is.
✦A photo already on your phone works just as well.
Your photo is used to build your ritual, and nothing else.